Legal 101: How to create a solid contract for beauty influencers

Iona Silverman, Intellectual Property & Media partner at Freeths, the top national 50 law firm, shares her top tips on how to develop a strong contract for your next marketing campaign and the legal pitfalls to remember

I attended a talk recently, the title of which was: 'Influencers, is the bubble about to burst?' It won’t surprise you to know that the short answer was, no, influencers are here to stay.

However, as influencer reach soars, regulators around the world are beginning to sit up and take note. What should . . .

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